Decision-Making in Early Internationalization: A Structured Expert Judgement Approach

The aim of this chapter is to show how a structured approach elicit expert judgement (SEJ) can guide the practice early internationalization. We applied SEJ forecast some critical issues upon which an innovative start-up wished base their decision whether expand initial operations in Poland and Czech Republic Brazil. Sixteen participants Executive MBA program acted as experts underwent procedure for eliciting judgements. performance was quantified terms statistical accuracy informativeness, were combined provide performance-based weight each according Classical Model. combination weighted judgements led improved informativeness forecast. demonstrates entrepreneurs take advantage knowledge deciding about risky endeavours when lacking own experiences reliable data that choices.